Instagram is one of the most popular social media platforms, with over 1 billion users. It’s a place where people can share their life experiences in real-time with their friends and followers. If you have a business, it’s crucial to make sure that your Instagram page is attracting as many potential customers as possible. In this article, we’ll show you how to create Instagram posts that catch your customers’ eyes and how to optimize them for maximum visibility.
Post at the right time
Post at the right time to get the most engagement:
- Post when your audience is most active.
- Post during peak times when your audience is most active.
Find your unique selling point
Find your unique selling point
To create an Instagram post that catches your customer’s eye, you need to find your unique selling point (USP). A USP is what makes you stand out from other companies. It can be the product, the price, the features, or even a combination of all three. You want to make sure that your USP stands out from someone else’s as well as that it isn’t already overused.
The best way to find out what makes your business special is through research and trial and error with different types of posts until something sticks!
Use stories to engage with your customers
Stories are a great way to engage with your customers. You can use stories to share fun facts about your business, behind-the-scenes photos of your employees and office space, customer testimonials, product reviews, – even video content!
When it comes to creating engaging stories, don’t be afraid of posting frequently. The more often you post new content on Instagram Stories, the more likely people are going to come back for more (and interact with it). That said…
Stories should still adhere to these best practices:
- Keep it short: It’s easier than ever before for people scrolling through their feeds to keep moving forward without spending too much time reading or watching anything in particular. Even if someone does stop by one of your stories—and we hope they do!—keep it brief. Shorter videos tend to get more impressions than longer ones, so if you really want engagement from users using Instagram Stories as part of their marketing strategy then stick with 2-4 minutes maximum length for each video uploaded within an individual post instead
Create a color scheme for all your photos
A color scheme is the combination of colors used in your images. It can help to create a more cohesive look, but it’s also important to make sure that the choice of colors works for you and your target audience.
It’s important to keep the color scheme simple, so that it isn’t distracting from the main subject matter of the picture. Avoid using too many different shades or tints within one photo—this can make things very busy and difficult for people viewing your photos on mobile devices!
Share tempting promotions and deals
- Share tempting promotions and deals
- Showcase your products
- Share product reviews from customers or experts
Pay attention to who your audience is and what do they care about.
As the post is going to be seen by your followers, you need to make sure that they can easily read what it says. This means that the text must be readable and clear.
Using hashtags in an Instagram post is an important step for getting more engagement with your post. But, if a hashtag has been used too many times and doesn’t offer anything new for users who want to see something different, it won’t add much value to your account. If a hashtag has a lot of people already following it, there are chances that users will not follow or like other posts that use this hashtag because they already know everything about the topic from previous posts. So when choosing which hashtags should go into your next Instagram Post try using ones with fewer followers so that each user gets exposed to something new rather than just seeing old stories repeated repeatedly!
Conclusion
There are many more tips for creating a good Instagram post, but these should be enough to give you an idea of what to do. Remember that in order for your content to be effective at driving conversions, it needs to speak directly to the needs of your target audience by speaking to them on their level and showing them how your product or service can address those needs. Don’t forget—as we mentioned earlier—that your tone matters! You want it to feel casual and friendly so that readers don’t feel intimidated or pressured by what they see on their screens (and thus won’t leave without taking action).
